5 Ways Builders Can Use Video to Close More Deals
When it comes to winning new clients, showing is always more powerful than telling. In today’s digital-first world, video is one of the most effective tools you can use to stand out from your competition, earn trust, and speed up the decision-making process.
At The Irregular Agency, we help builders, remodelers, and trades professionals turn their projects into captivating videos that work as hard as they do. Here are five proven ways to use video to close more deals.
1. Before-and-After Walkthroughs
Nothing sells your work like showing the transformation. A before-and-after video lets potential clients see the full impact of your craftsmanship.
Pro tip: Use smooth camera movement and consistent angles for both “before” and “after” shots to make the change pop.
Best use: Social media teasers, website portfolio, and sales presentations.
2. Client Testimonial Videos
Your happy customers are your best salespeople. A well-produced testimonial video puts real faces and voices behind your reputation.
Pro tip: Ask clients to describe what it was like before, during, and after working with you.
Best use: Website homepage, proposal decks, and email follow-ups.
3. Time-Lapse Project Videos
A time-lapse condenses weeks or months of work into a few captivating seconds. It’s a visual way to highlight your process and attention to detail.
Pro tip: Use multiple camera angles to capture key moments of the build.
Best use: Instagram Reels, YouTube Shorts, and trade show displays.
4. Social Shorts for Instagram & TikTok
Quick, engaging videos can help you reach a wider audience and stay top-of-mind with potential clients.
Pro tip: Focus on one impressive feature at a time — a custom staircase, unique tile work, or clever storage solution.
Best use: Social media campaigns, targeted paid ads, and brand awareness pushes.
5. Project Storytelling Videos
Rather than just showing the final product, tell the story of the project: the client’s vision, the challenges, and the solutions. This creates an emotional connection with viewers.
Pro tip: Include a mix of interviews, process footage, and beauty shots.
Best use: Long-form YouTube content, website project pages, and in-person pitch meetings.
Why Video Works
Builds Trust: People feel more confident when they can see your work in motion.
Differentiates Your Brand: Most competitors stick to still photos. Video puts you ahead.
Drives Action: Well-placed videos can shorten the sales cycle and lead to faster decisions.
📹 Ready to make video your most powerful sales tool? Let’s capture your projects and turn them into content that wins you more work.