For Builders.
For Remodelers.
For Designers.
The Irregular Blueprint: A unified growth system for the high-end residential pros.
We don't just "do marketing." We install three interconnected engines that turn your specific expertise into a self-sustaining pipeline for high-value contracts.
Stop Committing Random Acts of Marketing.
You wouldn't build a custom home without a set of prints. Yet, most construction businesses run their growth strategy on guesswork.
We replace random tactics with a digital architecture designed to do three things: Get you found by the right people, prove your value before you meet them, and document your work to sell the next project."
The Three Growth Engines
Get found by the right clients - before your competitors.
Visibility Engine
Be the first choice for clients seeking premium craftsmanship. We ensure you dominate the local search results that matter. Whether it’s 'Modern Farmhouse Builder' or 'Luxury Kitchen Remodeler,' we position you as the primary authority homeowners find when they are ready to invest.
Be visible in local searches and maps
Build trust with accurate listings and reviews
Capture more high-quality leads, faster
Trust Engine
Turn your past clients into your best salespeople.
Your past projects should sell your future ones. We build automated systems that capture 5-star reviews and authentic client sentiment the moment a job wraps. We turn client satisfaction into an undeniable wall of social proof that validates your expertise before you even shake hands.
Review collection & amplification
Client testimonial strategy
Referral-ready messaging and tools
Content Engine
Show off what sets you apart — without lifting a finger.
A finished custom home is a work of art—it deserves to be captured like one. We don't just take photos; we document the details, the design intent, and the transformation. We turn your job sites into portfolio-grade assets that communicate your value and define your brand for years to come.
Professional video + photo capture
Story-first walkthroughs and testimonials
Content tailored for your ideal client
Build Your System.
Marketing shouldn't be a black box. Select the tier that fits your scale. Clear deliverables, transparent pricing, and a focus on ROI.
Seed
Start with visibility & credibility
Basic local SEO, starter content, review setup
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Google Business Profile optimization
Local SEO & citation cleanup
1 core content asset/month (e.g., video walkthrough or photo set)
Basic review collection system setup
Project planning call + monthly check-in
Best for: Builders ready to modernize their online presence and build a digital reputation that matches their craftsmanship.
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$2,500
Framework
Build your brand presence & pipeline
Full SEO, storytelling content, referral system
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Advanced local SEO + GBP strategy
2–3 content assets/month (project videos, blogs, cutdowns)
Review and testimonial amplification system
Basic CRM or automation setup (e.g., for review requests)
Monthly reporting dashboard
Best for: Businesses that want consistent online visibility, referrals, and project-ready marketing assets.
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$4,800
Pinnacle
Establish authority and scale referrals
Premium video, strategy, and multi-channel growth
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Full service: Local SEO, GBP, citation tracking, analytics
Premium photo + video shoots (2–3 per month)
Full testimonial strategy + client case study development
Custom CRM/review system integration
Strategy & performance review call monthly
Quarterly performance reporting & referral campaign
Best for: Luxury builders and high-end remodelers ready to become the go-to name in their market and turn every project into a referral engine.
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$7,500+
Each package builds on the last. Start with the Seed, grow into your Framework, and scale toward the Pinnacle.
Transparency Note: Monthly investments cover agency strategy, production, and management. Paid advertising budgets (e.g., Google or Meta ads) are paid directly to the platforms. Custom scope requests or travel will be quoted separately for approval.
Project-Based Options
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Single project capture
Google/SEO audit
Review system setup
You can always upgrade when the time’s right.
Not sure you’re ready for ongoing support?
Start with a one-time project - no commitment, just results.
Schedule a quick discovery call.
See Our work in Action
Why Irregular Agency
Unlike generic agencies, we understand the realities of job sites, timelines, and craftsmanship.
Our systems fit how you build: practical, efficient, and results-focused.
Marketing built for the way you work.
Why our system works:
We specialize in builders, remodelers & designers
We combine SEO, reviews, and content into one process
We prove ROI through visibility and conversion tracking
We provide visual storytelling that builds long-term brand equity
We make your marketing as reliable as your craftsmanship
Ready to Win More Work?
Let’s capture your craft, amplify your reputation, and make sure you get found first
Book a Strategy Call
See Our Work
Fresh ideas.
Bold creativity.
Proven results. .
That’s what makes us Irregular.
Marketing for Builders, Remodelers, and Designers
Irregular Agency helps construction professionals get found, get trusted, and get hired through a proven three-part system: the Visibility Engine for local SEO and Google optimization, the Trust Engine for reviews and referrals, and the Content Engine for photo, video, and storytelling. We specialize in local SEO for builders, review management for remodelers, and content marketing for designers.