The Content Engine
Builders, remodelers, and designers create beautiful work but most of it never gets documented, shared, or showcased in a way that drives new business.
The Content Engine changes that.
We capture your craftsmanship on-site and transform it into powerful photo, video, and social content that fuels your website, social channels, and SEO — month after month.
Turn every project into a marketing asset.
If homeowners can’t see your work, they won’t hire you.
Content is your craft, documented.
Without it, homeowners can’t understand what you’re capable of.
The Content Engine fixes that.
Most builders struggle with:
Poor-quality photos or inconsistent content
Depending on clients to send photos (which never happens)
A website that doesn’t reflect current work or quality
No content that stands out on social media
Finished projects that never become marketing assets
Relying on word-of-mouth instead of visual proof
On-Site Photo & Video Capture
We visit your job sites or final builds to capture:
We visit your job sites or final builds to capture:
High-quality photography
Cinematic video
Before/after shots
Detail close-ups
Homeowner lifestyle elements
Wide, medium, and tight storytelling angles
This is not “real estate photography.”
This is builder-grade brand content.
Social-Ready Content Bundles
From every shoot, you get a folder of done-for-you content:
Includes:
Review graphics
Short-form “client story” posts
Star-rating visuals
Logo + brand integration
Square, vertical, and landscape formats
So you can post consistently without doing any work.
Edited Reels & Short-Form Content
Short-form video is the #1 content format in home improvement marketing.
We deliver:
Reels
TikToks
YouTube Shorts
Vertical project tours
Voiceover-style edits
These increase engagement and attract homeowners early in their research.
Project Storytelling
We transform each project into a story, not just a set of photos.
Includes:
Builder interview or voiceover
On-site walkthrough footage
Design + build talking points
Problem → process → solution arc
Stories build connection.
Connection drives decisions.
Website Asset Updates
We update your website with new imagery every quarter so your site stays fresh.
Includes:
New hero images
Updated project galleries
Rewritten project descriptions
Embedded walkthrough videos
New service page visuals
Your website becomes a digital showroom.
Optional Add-Ons
Long-form project documentaries
Client testimonial videos
Drone footage
Jobsite day-in-the-life shoots
Brand story videos
Team introduction videos
These videos close deals before the first call.
Before/After Visuals
Homeowners LOVE transformation content.
Includes:
Before/after photo sets
Video transition edits
Side-by-side comparison graphics
Vertical versions for social media
This is some of the highest-performing content builders can publish.
Quarterly Content Drops
Each quarter, you receive a comprehensive content package
Includes:
Photo library (50–200+ edited images)
Video library (short-form + long-form)
Social media folder
Website updates
SEO blog using captured content
Every project you complete fuels the next quarter of marketing.
What the Content Engine Includes
Everything you need to capture your work the right way and turn it into high-performing content across every platform.
The Outcome
Every project becomes marketing you don’t have to think about.
With the Content Engine, you get:
A powerful visual brand
Photo/video content that stands out from competitors
Social media content you can post for months
A website that actually converts
Better SEO through visual content + story-based blogs
A professional presence that matches the quality of your work
Why the content Engine Works
Because content is the foundation of every growth channel.
Your entire marketing depends on the quality of your visuals.
We fix that.
Most builders have incredible work.
They just don’t have the visuals to prove it…
Visibility → needs content
Trust → needs content
Social → needs content
Website → needs content
Reviews → perform better with content
SEO → works better with content
PPC → converts better with content
FAQ
Q: How often should we be capturing projects?
Most builders benefit from 1–2 content shoots per quarter.
Q: Can you work across multiple locations?
Yes — we can schedule shoots across regions or states.
Q: What if we only need photos?
You can customize your Content Engine plan to photos-only if needed.
Q: Do you handle posting?
Social media posting is part of the Trust Engine; Content Engine delivers the assets.
Q: Can you use our existing footage?
Yes — we can incorporate existing content into new edits.
Ready to Win More Work?
Let’s capture your craft, amplify your reputation, and make sure you get found first
Book a Free Strategy Call
Fresh ideas.
Bold creativity.
Proven results. .
That’s what makes us Irregular.