Marketing for Custom home builders, remodelers, designers and architects
We document your projects, get them seen and get them found. One partner for film, search and web, across North Carolina and the Mid-Atlantic.
Who we work with
Four kinds of firms.
Different work, the same three jobs: film it, get it seen, get it found.
Custom Home Builders
You build custom homes. We film them, publish them and make sure buyers find them in search.
Remodelers
Whole-house and high-end renovations, documented as they happen and published where owners look.
Interior Designers
Rooms you spent months specifying, filmed and photographed the way they actually work.
Architects
Finished buildings documented properly, and published where clients, press and juries look.
We start on your job site.
Fieldwork is our name for how we work: original material captured on your active build, then turned into everything else. Not photos you texted us. Not stock. The real thing, shot on site while the work is happening.
That footage is the fuel. Every engine below runs on it. It is the reason your marketing ends up looking like no other builder's, and it is what separates us from every agency.
How often we are on site depends on your tier and your build calendar. Everything that follows is built from what we capture there.
We Help You Get Found.
You Build.
Three Parts. One Partner.
We make the work, we get it found, and every month we tell you what it did. That last part is what changes the first two. All three run on Fieldwork.
We Make The Work
On-Site Video
& Photography
We document your projects across the year, from framing through the finished rooms. Not one afternoon with a camera at the end. You end up with material from every stage, cut for wherever it needs to go.
We Get It Found
Google Presence
& Local Search
Your Google Business Profile, your local search presence, your reviews, and the content that tells Google and AI search tools what you build and where. What those searches land on is the work we documented.
We Read What It Does
Monthly Reporting
& Analytics
Every month you get a plain read on what got watched, where people came from, and where you show up in local results. Then that decides what we make next.
Choose the System
That Fits Your Stage.
Every tier runs Fieldwork and all three parts. What changes is how often we are on your site and how deep the work goes.
Seed
$3,000+
per month
One Fieldwork session a month. Search presence current, reviews handled, content going out consistently, and a monthly report telling you what it did.
Usually right for builders doing 4 to 8 homes a year, or anyone making a first real marketing investment.
Framework
$5,000
per month
Two Fieldwork sessions a month. Deeper search work, AI visibility, competitor intelligence, and Parade coverage built in. You are not maintaining a presence anymore. You are competing for the buyer talking to the three firms that always win.
Usually right for builders doing 8 to 15 homes a year.
Pinnacle
$8,000+
per month
Weekly Fieldwork, with multiple builds documented at once. We go after the institutional authority most builders never touch: awards, editorial placement, the relationships that make you the name people say first.
Usually right for builders doing 15+ homes a year.
See the full breakdown
These are brackets, not boxes. When we talk, you get a plan built around your year: your builds, your calendar, your Parade home, what you already have and what is missing.
-
-
On-site capture sessions - 1 per month
-
Google Business Profile
Rebuilt · managed weekly
Position tracking
50 keywords · monthly report
On-page SEO
Title tags · meta descriptions · internal links · alt text
Citations
Full cleanup at onboarding · monitored ongoing
AI search visibility
Not included
Search Console
Not included
-
Review requests
Built into every closeout
Review responses
Within 48 hours
Review reporting
Monthly
Testimonial video
Not included
Award submissions
Not included
Editorial pitching
Not included
-
Video produced and edited
1 long-form · 1 short-form
Photography
Edited stills every session, delivered to you
YouTube channel
Managed
Blog
1 per month, written and published to your site
Social posts
2 per month
GBP posts
4 per month
Channels
YouTube · IG/FB · GBP · your blog
Website management
Portfolio updates · content published live · page fixes
Content planning
Monthly content brief
Parade of Homes
Add-on available
-
Monthly reporting
Performance report
Working sessions
Monthly written recap of what moved and what changes next
Competitor intelligence
Not included
-
-
On-site capture sessions - 2 per month
-
Google Business Profile
Rebuilt · managed weekly · Q&A seeding
Position tracking
100 keywords · monthly report · competitor monitoring
On-page SEO
Same as Seed, plus quarterly technical review
Citations
Full cleanup at onboarding · monitored ongoing
AI search visibility
Tracked across ChatGPT, Gemini, Perplexity
Search Console
Configured and monitored
-
Review requests
Built into every closeout
Review responses
Within 48 hours
Review reporting
Monthly
Testimonial video
2 per year
Award submissions
1 per year, produced and submitted
Editorial pitching
Not included
-
Video produced and edited
2 long-form · 2 short-form
Photography
Edited stills every session, delivered to you
YouTube channel
Managed
Blog
2 per month, written and published
Social posts
4 per month
GBP posts
4 per month
Channels
YouTube · IG/FB · GBP · your blog
Website management
Portfolio updates · content published live · page fixes
Content planning
Monthly content brief
Parade of Homes
Included: pre, during, post
-
Monthly reporting
SEO and growth report
Working sessions
Monthly written recap of what moved and what changes next
Competitor intelligence
Quarterly audit
-
-
On-site capture sessions - 4 per month
-
Google Business Profile
Rebuilt · managed weekly · Q&A seeding
Position tracking
200 keywords · monthly report · competitor monitoring
On-page SEO
Same as Framework, plus quarterly technical review
Citations
Full cleanup at onboarding · monitored ongoing
AI search visibility
Tracked · content structured for AI retrieval
Search Console
Configured · monthly index health review
-
Review requests
Built into every closeout
Review responses
Within 48 hours
Review reporting
Monthly · benchmarked to your top 3 rivals
Testimonial video
4 per year
Award submissions
All eligible entries, produced and submitted
Editorial pitching
Projects prepared and pitched to regional publications
-
Video produced and edited
4 long-form · 6 short-form
Photography
Edited stills every session, delivered to you
YouTube channel
Managed · full channel strategy
Blog
4 per month, written and published
Social posts
8 per month
GBP posts
8 per month
Channels
Same as Framework, plus additional social sites
Website management
Portfolio updates · content published live · page fixes
Content planning
Monthly content brief
Parade of Homes
Included: pre, during, post
-
Monthly reporting
SEO and growth report
Working sessions
Monthly working session · plus planning in person each quarter
Competitor intelligence
Monthly audit
Not ready for a monthly system?
Start with a Single Project.
No retainer, no commitment. Professional documentation of your next build, an SEO audit, or a review system setup - you can always build from there.
On-site capture
Review system setup
Google / SEO audit
Built for This Industry. Designed for This Client.
Why Irregular
We work with custom home builders, remodelers, interior designers and architecture firms. Not roofers. Not landscapers. Not dentists. This is all we do.
01
10+ years inside construction
Not studying it, shaping it. A decade inside the building materials industry, crafting the messaging that reached custom builders, contractors, and designers across the country.
02
Broadcast production standard
We come out of national broadcast production, where nothing gets shot without a reason and a story has to land in seconds. A job site gets the same treatment. Your finished home is shot for the design, not for a listing.
We have been on the job site and we know the trade. No learning curve, no explaining your business to us first.
Ready to Build
Your System?
Let's look at where your visibility stands today and map out exactly which system fits your stage. No pitch. Just a clear picture of what's possible.