Marketing Systems for $1M+ Projects
The System
Behind the Work.
Three integrated engines - local SEO, reputation management, and professional project capture. Built specifically for custom home builders, luxury remodelers, and residential designers working at the premium tier.
Based in Raleigh, NC · Serving the Mid-Atlantic.
How it works
One Integrated System.
Three Engines.
Each engine is designed to compound on the others. Visibility brings clients to your door. Trust closes them before you speak. Content ensures every finished project keeps working for years.
Local Search Authority
Visibility Engine
1
Google Presence & Local SEO
Be the first name premium clients find when they search for a builder in your market. We own your Google Business Profile, local SEO, and map pack ranking, so your firm shows up where the decision is made, before a competitor gets the call.
Citation management
Keyword tracking
Local SEO
Map Pack ranking
Google Business Profile
Reputation Management
Trust Engine
2
Reviews, Referrals & Social Proof
Premium clients don't choose on price - they choose on trust. We install automated systems that capture 5-star reviews at peak satisfaction moments and build an undeniable wall of social proof that validates your expertise before you ever shake hands.
Automated reviews
Platform management
Testimonial strategy
Referral tools
Project Documentation
3
Content Engine
On-Site Photography, Video & Storytelling
A finished home is a work of art. We show up on-site to document it that way. Professional photography, cinematic video, and story-first content that positions your firm as the definitive builder in your market and turns every completed project into a 24/7 sales asset.
On-site photo + video
Project walkthroughs
Case study development
Social content
Choose the System
That Fits Your Stage.
Every tier includes all three engines. The difference is depth, frequency, and the level of strategic involvement. Start where you are - scale when you're ready.
Seed
Getting Found
$3,000
per month
Foundational visibility for firms ready to show up professionally and operate with discipline instead of guesswork.
Google Business Profile management & optimization
Core local SEO & citation alignment
1 on-site project capture session per month
Review system setup & automation
Monthly performance check-in
INCLUDES
Best for firms building their visibility foundation - ready to stop relying on referrals alone.
Competing
per month
$5,500
Framework
A structured system for established firms ready to compete consistently and build compounding visibility month over month.
Advanced local SEO & Google Business strategy
2 on-site project capture sessions per month
Review acceleration system & management
Monthly growth dashboard & reporting
Strategic marketing coordination
INCLUDES
Best for firms that want consistent visibility, steady review growth, and project assets delivered every month.
Market Leader
per month
$8,500+
Pinnacle
Full market leadership infrastructure for luxury residential firms ready to become the recognized authority in their region
Full search authority management & monitoring
2–3 premium capture sessions per month
Case study & testimonial development
Custom CRM & review workflow integration
Executive strategy & referral campaign planning
INCLUDES
Best for builders doing $1M+ projects who want every completed home to actively generate the next one.
Not ready for a monthly system?
No retainer, no commitment. Professional documentation of your next build, an SEO audit, or a review system setup - you can always build from there.
Start with a Single Project.
On-site project capture
Review system setup
Google / SEO audit
Why Irregular
Built for This Industry. Designed for This Client.
Most agencies have to study your industry to understand it. We've spent a career inside it — shaping the messaging that reached custom builders, contractors, and designers at Ferguson, one of the most recognized names in the building materials industry.
Before founding Irregular Agency, Kent served as a Senior Producer at agencies that worked with clients including HP, Walmart, the US Army, Honda, the Wounded Warrior Project, and Capital One. That's where the production standard was forged. We took that capability and applied it exclusively to the one industry we know from the inside out.
“The only agency that can read a blueprint, write a script, and execute a strategy that respects the trade.”
We work exclusively with custom home builders, luxury remodelers, and residential designers at the premium tier. Not roofers. Not landscapers. Not dentists. This is all we do.
01
02
03
04
10+ years inside construction
Not studying it - shaping it. Crafting the messaging that reached builders, contractors, and designers at scale through Ferguson, one of the industry's most recognized names.
Enterprise production standard
Most job site photography is treated as an afterthought. Kent trained on national broadcast campaigns where every frame has a purpose, and the story has to land in seconds. That discipline is what he brings to your finished home: cinema equipment, intentional composition, and editing that makes a viewer stop scrolling.
Three engines. One integrated system.
SEO, reputation, and content work together, not as separate services from separate vendors. Every engine feeds the others. The whole is more powerful than any part.
Measurable outcomes. No vanity metrics.
Map pack rankings, review velocity, lead inquiry volume. Clear reporting and real numbers, so you always know exactly where your visibility is growing.
We've been on the job site and we know the trade. No learning curve. Just results from day one.
Ready to Build
Your System?
Let's look at where your visibility stands today and map out exactly which system fits your stage. No pitch. Just a clear picture of what's possible.
Marketing for Builders, Remodelers, and Designers
Irregular Agency helps construction professionals get found, get trusted, and get hired through a proven three-part system: the Visibility Engine for local SEO and Google optimization, the Trust Engine for reviews and referrals, and the Content Engine for photo, video, and storytelling. We specialize in local SEO for builders, review management for remodelers, and content marketing for designers.