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Irregular Agency
Services
Portfolio
About
Case Studies
Insights
Contact
Book a call
Services
Portfolio
About
Case Studies
Insights
Contact
Book a call
Kent Belle 10/29/26 Kent Belle 10/29/26

Home Remodeling Marketing Strategy: What Works, What to Advertise and What to Send

A home remodeling marketing strategy that works: document the before, a page for every job, reviews, advertising ideas, email and a one-page plan.

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Kent Belle 10/22/26 Kent Belle 10/22/26

How to Turn Finished Construction Projects into Long-Term Marketing Assets

A custom home takes a year to build, and the moments that prove how well it was built are visible for weeks. How to document a project, publish it with specifics, and keep it working for years.

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Kent Belle 10/7/26 Kent Belle 10/7/26

Marketing Strategies for Interior Design Firms

Marketing strategies for interior design firms, how to market a design firm, and a one-page marketing plan you can fill in this week.

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Kent Belle 10/7/26 Kent Belle 10/7/26

Marketing Strategies for Home Builders: What Works, What to Try and How to Plan It

Marketing strategies for home builders: who to build for, eight strategies that keep working, ideas you can use this month, and a marketing plan that fits on one page.

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Kent Belle 9/24/26 Kent Belle 9/24/26

What a Home Builder Marketing Agency Actually Does

The three jobs a home builder marketing agency should do: document your projects, get them found in Google and AI search, and keep finished homes working for years.

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Kent Belle 9/14/26 Kent Belle 9/14/26

Marketing for remodelers in the Triangle: what the work actually is.

What marketing for a luxury remodeler in North Carolina actually involves. Film, stills and a release plan made from the jobs you are already running.

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Kent Belle 6/2/26 Kent Belle 6/2/26

Choosing a home builder marketing agency in Raleigh: 7 questions to ask

Seven questions that separate an agency that understands custom home building from a generalist. Ask them before you sign anything.

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Kent Belle 5/11/26 Kent Belle 5/11/26

Why Custom Home Builders Fail at SEO (and the Fix for Each Mistake)

Most builder SEO is built for a 30-day sale, not a year-long one. The common mistakes custom home builders make in search, and the fix for each.

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Kent Belle 5/8/26 Kent Belle 5/8/26

The Custom Home Builder's 30-Day Map Pack Playbook

The day-by-day sequence we used to take Tobacco Road Custom Builders into the top three of the Raleigh Map Pack in 30 days.

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Kent Belle 4/1/26 Kent Belle 4/1/26

Local SEO for Builders and Design Firms: How to Get Found, and Why That Is Only Half of It

Five reasons builders, remodelers, designers and architects don't show up in local search, how to check each in a minute, and what happens once someone finds you.

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Kent Belle 1/19/26 Kent Belle 1/19/26

Why Builders Struggle to Stand Out

In the world of building and remodeling, doing great work is only half the battle.

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Kent Belle 12/22/25 Kent Belle 12/22/25

5 Ways Builders Can Use Video to Close More Deals

When it comes to winning new clients, showing is always more powerful than telling.

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Marketing for custom home builders, remodelers, designers, and architects.

Raleigh, NC

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Serving the Triangle and all of North Carolina, including Charlotte, Wilmington, Durham, Chapel Hill, and the Triad. Plus Virginia, South Carolina, and the greater Mid-Atlantic.

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919-322-9710

kent@irregularagency.com

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Home Builders Association of Raleigh-Wake County

National Association of Home Builders