About Irregular Agency
We Did Not Study This Industry.
We Shaped Its Conversation.
Irregular Agency was built by someone who spent a career inside the construction and building materials industry before ever starting an agency. That background is what makes the difference.
A Career Built Inside the Industry. An Agency Built From It.
For over a decade, I worked inside the building materials industry. Not as a vendor. As the person crafting the messaging that reached custom builders, commercial contractors, and designers across the country. I learned how builders think, what language they respond to, and what actually moves a trade professional to take action.
Before founding Irregular Agency, my production work spanned national broadcast campaigns for HP, Walmart, Honda, Capital One, Wounded Warrior Project, the US Air Force, Leidos, and ABB. That is where the production standard was forged. The discipline of making every frame earn its place and every story land in seconds. I learned what enterprise-level storytelling looks like when the brand depends on it. Some of that work is in my production portfolio at Belle Productions.
Irregular Agency is where those two careers meet. Most agencies have to study your industry to understand it. I have spent a career building it and a career documenting work that had to be seen to be believed.
I am also a member of the HBA of Raleigh-Wake County and the National Association of Home Builders.
If you build homes worth remembering, let's make sure they get discovered.
We can read a blueprint, write a script, and build a strategy that respects the trade.
How we work
Built on Three Principles.
Everything we do comes back to these. They are not aspirational. They are operational.
01
We only work with one industry
Every system, every piece of content, every strategy is built for custom home builders, remodelers, interior designers and architecture firms. Not contractors in general. Not home services. This one industry.
02
We show up
This is not a remote agency managing your presence from a laptop. We are on your job sites with cinema equipment, capturing the work the way it deserves to be captured. Physical presence is part of the service.
03
We read what it did
We do not chase impressions or follower counts. Every month we look at what got watched, where people came from, and where you show up in search. That is what decides the next month's work.
If your work is better than your marketing. Let's fix the gap.
We work with firms that take their craft seriously and want their marketing to reflect it. If that sounds like you, let's talk about what is possible.