THE IRREGULAR STANDARD.
SEO & Digital Growth Systems for Custom Home Builders, Remodelers, & Designers in Raleigh, Richmond, and the Mid-Atlantic Region.
Story-driven content.
Local visibility.
Referrals that scale.
Your Craftsmanship is World-Class.
Is Your Digital Presence Invisible?Most builders aren’t losing projects because of their craftsmanship.
They’re losing them because they’re invisible online, don’t have enough reviews, or aren’t showing the quality of their work.
Relying solely on word of mouth is a gamble, not a business plan. You don't need more “likes”- you need a pipeline that reflects the quality of your work.
You Build.
We Help You Get Found.
We Don't Just “Do Marketing.” We Install a Three-Engine System.
Most agencies guess. We engineer. Our framework addresses the three critical failure points in a construction and design company's pipeline.
The
Problem:
Inconsistent Lead Flow.
You rely on word-of-mouth, but top-tier clients search online. Your site is hard to find, blending in with competitors whose quality doesn't match yours.
visibility ENGINE
The
Solution:
Make your business easy to find.
When homeowners search for a builder or remodeler, you should be the first name they see. We optimize your Google presence, website, and local rankings so you show up where it matters most.
Includes:
Google Business Profile setup & optimization
Local SEO for service areas
Directory listings & citation management
SEO blogging & content
Keyword tracking & reporting
Local link building
PPC setup & management
The
Problem:
Trust is Manual and Inconsistent.
Every new client means starting over on trust. You lack the automated social proof and undeniable reputation needed to close contracts easily.
The
Solution:
TRUST ENGINE
Turn every client into a promoter.
When homeowners search for a builder or remodeler, you should be the first name they see. We optimize your Google presence, website, and local rankings so you show up where it matters most.
Includes:
Automated review capture (SMS + email)
Testimonial outreach & management
Review widgets for your website
Google review response management
Social-proof content
Referral prompts & scripts
Reputation score reporting
Video testimonials
The
Problem:
Projects are Lost, Not Leveraged.
Your detailed craftsmanship is temporary. The story, the quality, and the aesthetic are trapped in fleeting posts, failing to build your brand legacy.
The
Solution:
CONTENT ENGINE
Show your craftsmanship.
Fuel your brand.
Beautiful work deserves beautiful storytelling. We capture on-site photos, videos, walkthroughs, and before/after visuals so every project becomes a lead-generating asset.
Includes:
On-site photo & video production
Project storytelling & walkthroughs
Before/after visuals
Social-ready content bundles
Quarterly content drops
Reels, shorts & promo edits
Website asset updates
From ensuring the right clients find you to automating your reputation and turning your job sites into cinematic assets, we handle the digital architecture so you can focus on the physical one.
WHY IRREGULAR AGENCY?
Marketing Built for Builders.
Most marketing agencies don’t understand the realities of job sites, long project timelines, or the craftsmanship your work demands—we do.
Our systems are built specifically for the way builders and remodelers grow.
Key Differentiators:
We’re on job sites capturing real work-not stock images
We combine SEO + reviews + content into one system
We speak the language of builders, remodelers, and designers
We focus on measurable results and pipeline growth
Portfolio
From finished work to the next big project.
See how builders grow with Irregular.
Ready to Win More Work?
Let’s capture your craft, amplify your reputation, and make sure you get found first
Fresh ideas.
Bold creativity.
Proven results. .
That’s what makes us Irregular.
Contact Us
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