The Visibility Engine
Builders, remodelers, and designers don’t lose projects because of poor craftsmanship - they lose them because homeowners can’t find them online.
The Visibility Engine fixes that.
We optimize your Google presence, website, local search rankings, and content footprint so the right clients find you at the right time.
Make your business easy to find.
You do incredible work. But if no one can find you, it doesn’t matter.
Homeowners search online before they ever talk to a builder.
If you’re not showing up—your competitors are.
If people can’t find you, they can’t hire you.
Visibility problems we solve:
You don’t appear high enough in Google search results
Your Google Business Profile is incomplete or unoptimized
Your competitors dominate your service area
Your website doesn’t attract or convert traffic
You aren’t publishing content that boosts ranking
Your online presence is inconsistent across platforms
Google Business Profile Optimization
Your GBP listing is the most important tool you have for local leads. We optimize every component.
Local Search Engine Optimization
We optimize how you show up in search results—specifically for location-based keywords.
This content is designed to rank, not just “fill space.”
Keyword Tracking & Performance
What the Visibility Engine Includes
The Visibility Engine is everything a builder or remodeler needs to show up, stand out, and get discovered.
Includes:
Full profile setup
Category + service optimization
Service area mapping
Photo uploads & management
Review integration with your Trust Engine
Weekly GBP posts (Pro tier)
Duplicate suppression & cleanup
Includes:
On-page SEO for top service pages
Service area expansions
Internal linking improvements
Structured data markup
Title/meta optimization
“custom home builder Cary NC”
“interior designer Richmond”
Your clients are searching. We make sure you appear.
Directory Listings & Citation Management
Consistency = trust in Google’s eyes.
We ensure your NAP data is accurate everywhere.
This boosts local relevance and improves map pack ranking.
Monthly SEO Content (Blog or Article)
We create SEO-optimized articles tailored to:
Your service area
Your unique services
Your project types
Homeowner search intent
You’ll know what’s working, what’s improving, and where we push next.
We track exactly how you’re performing across:
Google Search
Google Maps
Local pack rankings
Service area keywords
Page-level performance
Includes:
50+ directory listings
Cleanups & suppressions
Citation audits
Industry-specific listings (Houzz, Angi, etc.)
Includes:
1 SEO blog/article per month (Core tier)
Additional content (Pro tier)
Keyword strategy integrated across pages
Internal/external link optimizations
Local Link Building (Pro Tier)
Local authority matters. We acquire quality local backlinks from:
Home improvement publishers
Local news outlets
Industry directories
Trade blogs
Link building accelerates ranking and authority - especially in competitive areas.
PPC Setup & Management (Pro Tier)
Google Ads + Local Service Ads (LSAs) accelerate visibility and complement organic SEO.
This is optional—but powerful when paired with SEO.
Includes:
Campaign setup
Keyword research
Ad copywriting
Negative keyword optimization
Monthly performance monitoring
The Outcome
More Visibility = More Opportunities
Includes:
Higher Google ranking
More calls, clicks, and inquiries
More local search visibility
Increased traffic from homeowners actively searching for your service
A website + GBP that finally works together
A measurable increase in qualified leads
Plans & Pricing
Visibility Engine — Core Plan
Visibility Engine — Pro Plan
Why Irregular Agency
Marketing built for builders, remodelers, and designers.
We’re not a generic digital agency.
We specialize in the construction and design world—and we understand how homeowners choose.
The Visibility Engine isn’t a “service.”
It’s a growth system.
What makes us different:
We combine SEO + Google + reviews + content
We capture real project visuals to fuel SEO
We understand how clients search for construction services
We align everything with lead generation, not vanity metrics
We are hands-on, proactive, and embedded in your workflow
FAQ
Q: How long does it take to see results?
Most clients see improved visibility within 30–90 days, and significant ranking growth within 3–6 months.
Q: Do I need the Trust Engine or Content Engine too?
You can start with Visibility alone, but combining engines amplifies results.
Visibility → brings people in
Trust → makes them choose you
Content → makes them remember you
Q: Do you build websites?
Yes—website work is available as an add-on or part of a Pro-tier engagement.
Q: Can you manage multiple locations?
Absolutely. Multi-location SEO is one of our specialties.
Ready to Win More Work?
Let’s capture your craft, amplify your reputation, and make sure you get found first
Book a Free Strategy Call
Fresh ideas.
Bold creativity.
Proven results. .
That’s what makes us Irregular.