Parade of Homes. Content from Irregular Agency.

You'll spend a year on this house. The public gets a few weekends with it.

You'll spend a year on the framing, the millwork and the finish. Most of what anyone remembers of it will be shot on a phone, in a hurry, on opening weekend.

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sixty seconds of what we can do for a project like yours.

Not all of it is a Parade home. All of it is for people who build things.

A Parade capture is the two day version.

Most Parade homes are marketed by accident

Parade weekends fill with thousands of qualified buyers, most of them exactly the kind of client you want next year. Triangle, Charlotte, the Triad, Wilmington, the mountains. Different market, same weekend, same shape.

Then the doors close, and what's left is whatever somebody happened to photograph.

It happens more than it should. Eighteen months into a house, and it goes out as fourteen phone pictures and a Facebook album. Not because nobody cared. Because nobody was booked to be there, and by the time anyone thought about it the furniture was gone.

The house only looks like that once.

Modern kitchen with a white island, gray cabinets, and black hardware. The ceiling features exposed wood beams and hanging pendant lights. There are white vases and decorative items on the shelves and counter.
Interior of a house under construction with exposed wooden framing, stairs, and electrical wiring.
Interior of a room under construction with tools, wood, and construction materials scattered on the unfinished floor.

One or two days on site. Months of content.

A cozy outdoor patio with wooden furniture and white sofas surrounded by lush green plants and trees, featuring a wooden ceiling with hanging wicker pendant lights.

Cinematic walkthrough

Long form tour of the finished, staged home. Published before opening day.

Interior of a room under renovation with exposed wooden framing, a ladder, a trash bin, and construction debris.

Vertical cuts

Built for Reels, Shorts and your Google profile. Delivered ready to post.

A cozy, well-lit living space with a small dining area, featuring a round wooden table with two modern chairs and decorative plants, leading into a comfortable sitting area with a sofa, armchair, and shelves with greenery.

Hero Stills

Full resolution images for your site, entry listing and print collateral.

A long-form walkthrough film - the house as it actually is, cut for your site and YouTube
Short-form cuts - vertical, built for Instagram, Facebook and YouTube Shorts
A hero stills set - high-res, color graded, yours to use anywhere
Delivered before the Parade opens, so it's working while the doors are open - not after

From first call to files in hand

One. The call. We talk through the house and what you want out of it. The rooms you're proudest of, the details worth lingering on, how you want the build to come across. Creative direction and project logistics, settled in one conversation.

Two. The shoot date. Booked around your staging schedule, so the house is at its best when the camera arrives.

Three. Approval. You see the film, the cuts and the stills before anything is final. Notes are part of the process, not an imposition on it.

Four. Delivery and release. Everything lands cut, graded and ready to post, with the release plan alongside it so you know what goes out and when

Covered outdoor patio with a large marble dining table, wicker chairs, and a seating area with cushioned chairs and a small table. The ceiling has exposed wooden beams and a lantern-style chandelier. There are green shutters on the wall and lush greenery visible in the background.
Living room with green sofa, gold side tables, a white rug, a black throw pillow, a mug, books, a faux fur blanket, potted plants, a window with sheer curtains, and a tall black floor lamp.
Modern house with white exterior, large glass windows, a swimming pool in the foreground, and a well-maintained lawn, during daytime.
Modern living room with a dining table in the foreground, a fireplace with a mounted TV above it, a white sofa, and an upstairs loft with seating and plants, featuring wood-beamed ceilings.
A large off-white ceramic vase with a textured surface holding a bare branch with red berries. The branch extends upward and outward, with some berries resting on a closed book or magazine on a black-topped wooden sideboard against a plain wall.
Close-up of a black upright piano with a glossy finish in a living room, showing the keys and a small part of the lid.

The house takes a year. The record of it takes two days. Both are worth planning.

Let's Talk

What a Parade capture package runs

  • From $3,200

    The film. You take it from there.

    • One day on site

    • Walkthrough film

    • Hero stills set

    • Files delivered, yours to run with

    • Full rights to everything, for as long as you want it

  • From $5,500

    The film, and the plan for using it.

    • One day on site

    • Walkthrough film

    • Four short cuts sized for social

    • Full stills set

    • A release schedule for the weeks either side of the tour

    • Project meetings and brand review before the shoot day

    • Full rights to everything, for as long as you want it

Frequently Asked Questions

  • Before your opening weekend, on a date that works around your staging. Most builders want it once the furniture is in and before the doors open.

  • That's normal, and it's usually better. We can shoot in two visits, one during the final stage and one once it's staged, then cut them together.

  • No, and you shouldn't. The point of shooting properly is that the material carries you through the autumn and into next spring, when people are deciding who builds their house.

  • The release plan carries you past it. It maps the immediate posts around your opening weekends and then outlines what to do with the material over the following months, so you aren't sitting on a folder wondering what to do with it in December. There's no obligation attached to a capture package beyond that. If it goes well, we'll talk.

  • No. We shoot Parade homes across North Carolina. Triangle, Charlotte, the Triad, Wilmington, the mountains. Travel is built into the quote, so a house three hours away is priced the same way as one across town.

    Outside Parade season, we work with builders, remodelers, and designers throughout the Mid-Atlantic.

  • Send the address and roughly when the house will be staged. That's enough to check that the date is open. From there, it's a short call to work out whether it's one day or two and what you actually want out of it; then we get the date on the calendar.

Book the date

The house will never look the way it does that week again. That is the part worth planning.

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