Marketing for Builders, Remodelers, and Designers in Raleigh and the Mid-Atlantic
Irregular Agency helps construction and design professionals turn completed projects into visibility, trust, and consistent inbound leads through content, local SEO, and referral-driven marketing.
Based in Raleigh, North Carolina, Irregular Agency partners with custom home builders, remodelers, and designers across the Mid-Atlantic to improve local search visibility, online reputation, and project-driven marketing.
We specialize in construction-focused content capture, SEO, and referral systems designed for high-consideration services.
Construction Marketing Services for Builders & Remodelers
We help builders, remodelers, and designers in Raleigh and the Triangle get found, earn trust, and win better projects through local search visibility, reputation, and project-driven marketing.
Professional photo and video content designed to showcase craftsmanship, process, and finished projects
optimized for websites, Google Business Profiles, and social platforms.
You Build.
Local SEO & Google Business Profile Optimization
We optimize and manage Google Business Profiles for builders and remodelers to improve local map rankings, service-area visibility, and conversion from search to inquiry.
We Help You Get Found.
Referral & Review Engine for Construction Companies
Systems that help builders consistently collect reviews, referrals, and testimonials—then turn that social proof into high-performing website and local search assets.
We Don't Just “Do Marketing.” We Install a Three-Engine System.
Most agencies guess. We engineer. Our framework addresses the three critical failure points in a construction and design company's pipeline.
The
Problem:
Inconsistent Lead Flow.
You rely on word-of-mouth, but top-tier clients search online. Your site is hard to find, blending in with competitors whose quality doesn't match yours.
visibility ENGINE
The
Solution:
Make your business easy to find.
Includes:
Google Business Profile setup & optimization
Local SEO for service areas
Directory listings & citation management
SEO blogging & content
Keyword tracking & reporting
Local link building
PPC setup & management
When homeowners search for a builder or remodeler, you should be the first name they see. We optimize your Google presence, website, and local rankings so you show up where it matters most.
The
Problem:
Trust is Manual and Inconsistent.
Every new client means starting over on trust. You lack the automated social proof and undeniable reputation needed to close contracts easily.
The
Solution:
TRUST ENGINE
Turn every client into a promoter.
When homeowners search for a builder or remodeler, you should be the first name they see. We optimize your Google presence, website, and local rankings so you show up where it matters most.
Includes:
Automated review capture (SMS + email)
Testimonial outreach & management
Review widgets for your website
Google review response management
Social-proof content
Referral prompts & scripts
Reputation score reporting
Video testimonials
The
Problem:
Projects are Lost, Not Leveraged.
Your detailed craftsmanship is temporary. The story, the quality, and the aesthetic are trapped in fleeting posts, failing to build your brand legacy.
The
Solution:
CONTENT ENGINE
Show your craftsmanship.
Fuel your brand.
Beautiful work deserves beautiful storytelling. We capture on-site photos, videos, walkthroughs, and before/after visuals so every project becomes a lead-generating asset.
Includes:
On-site photo & video production
Project storytelling & walkthroughs
Before/after visuals
Social-ready content bundles
Quarterly content drops
Reels, shorts & promo edits
Website asset updates
From ensuring the right clients find you to automating your reputation and turning your job sites into cinematic assets, we handle the digital architecture so you can focus on the physical one.
FEATURED PACKAGE SECTION
The Framework Package
Our Most Popular Solution
Framework is designed for builders who want consistency and clarity in their local growth.
It combines visibility, trust, and strategic use of real work into a single system.
Framework is ideal if you want:
Strong local search presence in Raleigh and surrounding areas
A Google presence that builds confidence automatically
A steady flow of inbound opportunities
Marketing that supports how your business actually operates
This is the package most builders grow into and stay with.
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Advanced local SEO + GBP strategy
2–3 content assets/month (project videos, blogs, cutdowns)
Review and testimonial amplification system
Basic CRM or automation setup (e.g., for review requests)
Monthly reporting dashboard
Best for: Businesses that want consistent online visibility, referrals, and project-ready marketing assets. text goes here
Portfolio
From finished work to the next big project.
See how builders grow with Irregular.
WHY IRREGULAR AGENCY?
Marketing Built for Builders.
Key Differentiators:
We combine SEO + reviews + content into one system
We speak the language of builders, remodelers, and designers
We focus on measurable results and pipeline growth
Most marketing agencies don’t understand the realities of job sites, long project timelines, or the craftsmanship your work demands -we do.
Our systems are built specifically for the way builders and remodelers grow.
Service Areas
Irregular Agency is based in Raleigh, North Carolina and serves builders, remodelers, and designers across:
Raleigh
Durham
Cary
Chapel Hill
The Triangle
Major cities across North Carolina
Virginia and the Mid-Atlantic
Ready to Win More Work?
Let’s capture your craft, amplify your reputation, and make sure you get found first
Fresh ideas.
Bold creativity.
Proven results. .
That’s what makes us Irregular.
Contact Us
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