Lego brain teaser with colored squares forming a pattern.

Marketing for interior designers

We document your projects the way you would want them seen, and we tell the story of how they came together.

The install is done, the styling leaves on Friday, and the only photos are the builder's.

A room you spent nine months specifying gets shot in an afternoon, from angles chosen to sell the house. What made it yours, and everything it took to get there, is not in those photos.

We capture the work.

We shoot interiors for the design, not just the architecture: your materials, the proportions you argued for, the piece you waited four months on, the way light moves through a room across a day. Film shows how the rooms connect and how it all came together, which photography on its own cannot do.

What we do

We help you get found.
We handle your site, your search presence, and the content that tells Google and AI search tools what you design and where you work. What those searches land on is the work we documented.

We keep it working.
An install is not the end of it. We keep your projects in front of past clients and the builders and architects who send you work.

A modern living space with a window, two chairs at a wooden round table, and a living room with a beige sofa, a small table, and a white bookshelf with plants on it.

Close-up of a textured beige fabric and a frayed edge of another piece of textile resting on a woven, cream-colored surface.

Decorative arrangement featuring a large textured beige vase with branches and red berries, placed on a wooden sideboard with books and a beige carpet.

Close-up of a torn fabric rug on a wooden floor near a glass door.

Close-up of a wooden house exterior with a window on the left, showing weathered wood siding and partial window frame.

Interior room under renovation with exposed wooden framing, a stepladder, a large trash bin, and construction debris on the floor.

The story, not just the finished room

A photograph shows the result. It does not show the client who wanted something they could not describe, the samples that got rejected, the trades who executed the detail, or the walkthrough where it finally landed.

That is what someone shopping for a designer is trying to learn. They can see that the room is beautiful. What they want to know is what it is like to work with you, and whether you can take what is in their head and build it.

Interior of a house under renovation with exposed wooden framing, a ladder, and construction materials.

Electrical wires hanging on a white wall inside a construction site with unfinished wooden framing in the background.

So we document the project, not just the finish. The decisions, the work alongside the builder and the architect, the details in the last two weeks that make the whole thing hold together. We come from this industry, so we know which of those moments matter and which are just a camera in the way.

What this looks like in practice

Top three in the local Map Pack within 30 days, from a profile that did not exist in January.
650 buyers found the profile and 177 took action. A 27 percent action rate on calls, clicks, and directions.
Website traffic grew 43 percent year over year.

We took on a Raleigh custom builder in January with no Google Business Profile at all. Not a neglected one. None.

Alongside that: search visibility went from 4 indexed terms to 41, and 13 new five-star reviews came in through the review system.

No advertising spend. A foundation built once that keeps working.

Front of a house under construction with brick and siding, window with stickers, and building materials visible.

Comparison map showing decreased and increased data points around Raleigh. The 'before' map on the left has fewer markers, while the 'after' map on the right shows more markers with different numbers and colors indicating higher and lower values.

Read the full case study →

Indoor woodworking or construction workspace with tables, tools, a helmet, large windows, and lighting equipment.

Who you're actually working with

years on job sites before any of this was an agency.

Irregular is led by Kent Belle, who spent more than a decade at Ferguson Enterprises working on how building products get talked about, with senior production credits on national broadcast campaigns. Every project runs through me. The crew changes to fit the work, the standard doesn't.

Most design firms rely on whoever the builder hired, on whatever day the builder picked. That photographer was hired to sell a house. Nobody on that job was thinking about your portfolio.

Interior designer marketing FAQ

What does marketing for interior designers include?
Documenting your completed projects properly, telling the story of how they came together, publishing that work where clients and referral partners look, and making sure people can find you in Google and AI search.

We already get photos from the builder. Why shoot it again?
Those photos were made to sell a house. They favor wide angles, empty rooms and whatever hour the crew was available. A room shot for the design looks different: closer, slower, built around the decisions you made.

Do you film the process, or only the finished rooms?
Both. The finished rooms are the proof. The process is what shows a client how you work and what they would be buying.

Do you work alongside our builder or architect on the same project?
Yes. One project has one story, and everyone who shaped it is part of it.

What does a month working with you look like?
We agree on a plan: what we document, what we publish, what we fix first. Then we do it, and you get a plain report on where things stand.

Do you work outside Raleigh?
Yes. We work with design firms across North Carolina and the Mid-Atlantic.