SEO for interior designers and design firms
When someone starts looking for an interior designer, we make sure what they find is your rooms, explained in your words, on the first page.
Someone searched for an interior designer near them this week and made a shortlist from the first screen.
Most design firms get work through referrals and Instagram, and their websites show beautiful rooms with very few words. Google cannot see a room. SEO for interior designers is the work of giving search engines enough plain language about your projects, your services and your area that they can recommend you to the right client.
What we do
Your Google Business Profile
Set up with the right categories, the areas you serve and photographs of finished rooms, so your firm appears when someone nearby searches for an interior designer.
Project pages with words on them
Every project gets a page that says what the client wanted, what you changed and how it came together. That is what lets a search for a style, a room or a neighborhood land on your work.
Content that answers what clients ask
Clients want to know how working with a designer goes, what it costs and how long it takes. We write the pages that answer those questions, which also gets you quoted when someone asks ChatGPT for a recommendation.
Reviews and press
Reviews from past clients and features in magazines and design blogs tell Google your firm is trusted. We ask for reviews at the right moment, and we make sure the press you already have links back to your site.
What this looks like in practice
Top three in the local Map Pack within 30 days, from a profile that did not exist in January.
650 buyers found the profile and 177 took action. A 27 percent action rate on calls, clicks, and directions.
Website traffic grew 43 percent year over year.
We took on a Raleigh custom builder in January with no Google Business Profile at all. Not a neglected one. None.
Alongside that: search visibility went from 4 indexed terms to 41, and 13 new five-star reviews came in through the review system.
No advertising spend. A foundation built once that keeps working.
How this connects to everything else
Getting found is only worth something if there is something good to find.
A search sends someone to you. What they land on is the work we documented: the video of the house, the photographs, the project pages. That is why the same partner does both. A search company with no footage is sending people to a thin page, and a production company with no search is making work nobody sees.
Then every month we read what happened. Which searches brought people in, what they looked at, what they did next. That tells us what to publish and what to shoot.
Who we work with
Custom home builders
Remodelers
Interior designers
Architecture firms
SEO for interior designers FAQ
What is SEO for interior designers?
It is the work that decides whether your firm shows up when someone nearby searches for an interior designer or a design firm. Your Google Business Profile, your reviews and press, and the pages on your site that answer what clients search for.
How long does it take to show up?
It depends on your market and where you are starting from. Local map results can move within weeks. Project and service pages take longer to rank, usually a few months. We report every month so you can see it moving.
Is Instagram not enough?
Instagram is good for people who already follow you. Search is how strangers find you when they are ready to hire. The two work together: the same project photographs can do both jobs if the website has the words to go with them.
Do you work with residential and commercial designers?
Yes. The search work is the same idea for both. What changes is who is searching: a homeowner planning a renovation, or a business owner fitting out an office, a restaurant or a hospitality space.
What about ChatGPT and AI search?
People now ask AI tools for recommendations the same way they used to search. Those tools read plain text on your site and information about you elsewhere on the web. The same work that makes you legible to Google is what makes you quotable to them.
How much does this cost?
We work on a monthly retainer, and search is one part of it alongside the video and photography and the monthly reporting. The Services page has current tiers.
Do you work outside Raleigh?
Yes. We work across North Carolina and the Mid-Atlantic, including Durham, Chapel Hill, Cary, Richmond and Northern Virginia.
More of what we do
Same approach, different starting point.
Video and photography
What we measure and report
Everything we do