SEO for remodelers and remodeling companies
When a homeowner in your market starts looking for a remodeler, we make sure what they find is your finished work, in your words, near the top of the page.
A homeowner searched for a remodeler this morning, looked at three names on a map and called one.
Remodeling search is local, and it is crowded. Lead services, directories and national franchises all compete for the same searches you do. SEO for remodelers is the work of giving Google enough clear information about your company, your projects and your service area that it trusts you over them.
What we do
Your Google Business Profile
Set up or rebuilt with the right categories, the towns you serve and photographs of real jobs. For most remodelers this is where the calls come from, so it is where we start.
Project pages by type of job
Kitchens, bathrooms, additions and whole-house renovations. Each kind of job gets a page with before and after photographs and a plain description, so a search for a kitchen remodel in your town has somewhere to land.
Content that answers real searches
Homeowners research cost, timelines and whether they can stay in the house during the work. We write the pages that answer those questions, which also puts you into AI answers when someone asks ChatGPT for a recommendation.
Reviews
We ask for them at the end of a job, when the client is happiest, and we answer them quickly. In remodeling, reviews decide who gets the call as much as who ranks. Not a campaign, a habit that pays for years.
What this looks like in practice
Top three in the local Map Pack within 30 days, from a profile that did not exist in January.
650 buyers found the profile and 177 took action. A 27 percent action rate on calls, clicks, and directions.
Website traffic grew 43 percent year over year.
We took on a Raleigh custom builder in January with no Google Business Profile at all. Not a neglected one. None.
Alongside that: search visibility went from 4 indexed terms to 41, and 13 new five-star reviews came in through the review system.
No advertising spend. A foundation built once that keeps working.
How this connects to everything else
Getting found is only worth something if there is something good to find.
A search sends someone to you. What they land on is the work we documented: the video of the house, the photographs, the project pages. That is why the same partner does both. A search company with no footage is sending people to a thin page, and a production company with no search is making work nobody sees.
Then every month we read what happened. Which searches brought people in, what they looked at, what they did next. That tells us what to publish and what to shoot.
Who we work with
Custom home builders
Remodelers
Interior designers
Architecture firms
SEO for remodelers FAQ
What is SEO for remodelers?
It is the work that decides whether your company shows up when someone nearby searches for a remodeler, a kitchen remodel or a bathroom renovation. Your Google Business Profile, your reviews, your listings across the web, and the pages on your site that answer what homeowners search for.
Is this different from buying leads?
Yes. A lead service sells the same homeowner to several companies, and you pay every time. Search work builds your own presence, so the people who find you are looking at you and nobody else. It takes longer to start, and it keeps working after.
What about ChatGPT and AI search?
People now ask AI tools for recommendations the same way they used to search. Those tools read plain text on your site and information about you elsewhere on the web. The same work that makes you legible to Google is what makes you quotable to them.
How long does it take to show up?
It depends on your market and where you are starting from. Map results can move within weeks. Tobacco Road, a Raleigh builder, reached the top three within 30 days from a profile that did not exist. A crowded market takes longer. We report every month so you can see it moving.
Do you work with kitchen and bath remodelers?
Yes. Kitchens and bathrooms are some of the most searched jobs in remodeling, and a page for each kind of job, with real before and after photographs, is usually the fastest place to gain ground.
How much does this cost?
We work on a monthly retainer, and search is one part of it alongside the video and photography and the monthly reporting. The Services page has current tiers.
Do you work outside Raleigh?
Yes. We work across North Carolina and the Mid-Atlantic, including Durham, Chapel Hill, Cary, Richmond and Northern Virginia.
More of what we do
Same approach, different starting point.
Video and photography
What we measure and report
Everything we do